BIG IDEAS JUDGING CRITERIA Executive Summary 1-2 pages in PDF format addressing following questions: What is your idea and what product/service will you offer? Please ensure this is a clear, concise, and persuasive statement. What is the problem you are solving or opportunity you wish to capitalize upon (how does this idea provide value to your target market)? Who are your potential customers and how do you deliver your product/service to the market? What are your projected expenses and how will you make money? What are your current resources and what do you need to move forward with your idea? How would you spend the initial prize money to achieve a milestone? What are your key milestones? VIDEO: 1-2 minutes in length – upload as link from youtube, vimeo, facebook, etc. Opportunity to demonstrate passion and enthusiasm for idea. Be creative in showcasing how your product, service or technology works (show a sample, prototype, demonstration, roleplay/skit, etc.)