Technology Seminar
“Grow & Retain Members
Using Technology “
March 5, 2011
Agenda
• Grow
• Importance of a web presence
• How to establish
• Retain
• Understanding needs through surveys
Review Examples
• Guest surveys
• Member surveys
• Nonrenewal surveys
• Survey resources
• Questions and conclude
Websites are Important!
Club Name
Pro A.M. Toastmasters Club
Six Twenty Nine Club
AAFCU Flying Toasters Club
AAFES Stoneridge Toastmasters
Burleson Toastmasters Club
Do-Gooder Hill Toastmasters Club
Excellence in the Speaking Arts TM
Heart of Texas Bridge Gappers Club
Las Colinas Towers Toastmasters
Masters of Speaking Club
Royal Toasters
Samaritan Toastmasters
Skymasters Club
Southlake Evening Toastmasters
Southlake Reach for Success
Speaking With Class
Texas Toasters
Toast of Fort Worth
Area
35
32
65
33
43
44
55
41
62
51
22
35
32
64
64
21
23
12
Div
C
C
F
C
D
D
E
D
F
E
B
C
C
F
F
B
B
A
Election Cycle
SEMIAN
ANNUAL
SEMIAN
SEMIAN
ANNUAL
ANNUAL
SEMIAN
ANNUAL
ANNUAL
ANNUAL
SEMIAN
ANNUAL
ANNUAL
ANNUAL
ANNUAL
ANNUAL
SEMIAN
ANNUAL
Club Type
Community
Community
Community
Company
Community
Company
Community
Community
Community
Community
Company
Community
Community
Community
Community
Company
Company
Community
Open/Close
Open
Open
Open
Open
Open
Open
Open
Open
Open
Open
Open
Open
Open
Open
Open
Open
Open
Open
Advanced(Y/N)
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
N
Club Status Web
www.d25toastmasters.org
ACTIVE
www.d25toastmasters.org
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
ACTIVE
18 open clubs DO NOT HAVE a website listed with Toastmasters.org
Example:
If each of these 18 club websites attracts an average of 12 guests per year (1 per month), and 3 guests join, that is 54 new members to the district per year!
Websites are Important!
• Club doesn’t have a website
• Get one – it’s free: freetoasthost.org
• Down & Dirty
• Home page only
• Club location, meeting time, address, contact
• Example: Longhorn Toastmasters
http://longhorntoastmasters.org/
Websites are Important!
• Club has a website
• Get it registered with TI!!!!!!!!!!!!!!!!!!!!
• Toastmaster.org
•
•
•
•
Login
Officer resources
Club Central
Update my club meeting information
Websites are Important!
Websites are Important!
• Toastmasters.org
• Find a club
Keep those members!
• Out of our control (Examples)
• In our control (Examples)
Understanding the members needs
• Discuss 1x1
• Club meetings
• Surveys
Many times, members will say things in a a
survey they would not in person, giving you
another perspective.
Understanding the members needs
• Survey Examples
• Guest surveys
• Member surveys
• Nonrenewal surveys
Guest Survey
• Short and to the point
• A professional follow-up
• Identify areas to improve
join rate
Member Survey
•
•
•
•
Understand members needs and desires
Identify areas of improvement
Identify those shrinking violets
Identify potential new officers and ones
that want to be more involved
Member Survey
Member Survey
You may be
surprised at the
results of WHO and
WHAT people are
interested in!
Member Survey
Always provide an
opportunity for
comments and
additional feedback
Non renewal survey
• Short and to the point
• A professional follow-up
• Identify areas to improve
retention rate
Free survey resources
•
•
www.surveymonkey.com
www.zoomerang.com

Limited or basic survey capabilities at no charge. Usually 10 or
fewer questions, and limited reporting and printing.

I have found the free account to be more than adequate.
Questions ?
Thank You!