7 Functions/5 P’s Project PURPOSE: To examine and identify various marketing factors of the students’ place of work/business OBJECTIVE: Student will prepare and present a PowerPoint presentation on his or her place of work/business, detailing various aspects of their company RESOURCES: Student may use the Internet and employers, as well as any other resources that may be helpful DIRECTIONS: Using your current place of work/business, you will be researching and collecting information on various marketing aspects. With this information, you must create a PowerPoint presentation that contains all the data. Make sure that the presentation is easy to read and professional. You will have time in class to work on the presentation. PROCEDURE: 1. Gather information on your place of work/business 2. Organize the information into a PowerPoint presentation, using the following outline: The Marketing Functions 1. How does your company satisfy all 7 of the marketing functions? i. Marketing Information Management ii. Product/Service Management iii. Distribution iv. Selling v. Financing vi. Pricing vii. Promotion The Marketing Mix 1. Describe (in detail) how your company uses all parts of the Marketing Mix Target Market 1. Identify and describe the target market for your company 2. Segment the market into the different categories (demographics, geographics, psychographics, etc.) Your presentation should last around 3-5 minutes. Make sure that all the information above is on the PowerPoint.