Audience Analysis
Worksheet
Who will be listening to your presentation? Check all that apply.
 Peers
 Superiors
 Subordinates
 Strangers
What do they expect you to talk about?
What general characteristics do you know about the audience?
Age
Gender
Education
Experience with topic
Other
What does your audience need to know about the topic? Check and explain all that apply.
 General background or overview
 Details
 Cost estimates
 Other
How will your listeners use this information? Check and explain all that apply.
 Make decisions
 Perform a task
 Form an opinion
 Increase understanding
 Other
What are your audience’s biggest concerns or objections? Check and explain all that apply.
 Too expensive
 Too difficult
 Other
What do you want your audience to think, know, or do as a result of this presentation?