Multimedia Production
The slides will be also published as a handout so that you can print them and use them as memory aids.
SCLIS @ Rutgers Multimedia Production Online Prof. Anselm Spoerri

Course Goals
Create media rich Term Project website that answers the question:
"Why be a Librarian in the 21 st Century?"
Communicate Your Vision
– Demonstrate Your Technology and Media savvy
– Be an Information Architect and Communicator
Share Your Passions
– Have a section “About You” in the website, which you can use to share what matters to you and complement other site parts
Create Cool Website
– Use it as your calling card - job search
Learn New Skills & Vocabulary
SCLIS @ Rutgers Multimedia Production Online Prof. Anselm Spoerri

Approach
1 Learn MECHANICS
– Dreamweaver, Fireworks, Flash
This is why you are asked to acquire Studio 8
2 Create MEANING
– Based on understanding of
– Visual Perception
– Graphic Design
– Storytelling
Learn together and from each other
– Students with different skill levels: some experienced, some less so … all will create a media rich site that communicates
SCLIS @ Rutgers Multimedia Production Online Prof. Anselm Spoerri

Mechanics – Goals
Mechanics
- technical competency in web and multimedia design:
– Navigation
– Easy to find your way? Consistent Primary Navigation?
Site ID? Page name?
– Layout
– Clear, instant Visual Hierarchy?
Pages easy to understand? "Look & feel" enticing?
– Typography
– Text easy to read? Designed for scanning?
– Visuals
– Graphics easy to understand? Image Layouts tell a story?
Animations are well constructed? tell a story?
– Interactivity
– Use of interactive elements - links, rollovers, image maps?
Interactive elements easy to understand and effective?
SCLIS @ Rutgers Multimedia Production Online Prof. Anselm Spoerri

Meaning – Goals
Meaning
- concise presentation of content and effective use of multimedia:
– Clarity
– Content easy to understand?
– Conciseness
– Content presented in a concise form?
Enough information but not too much?
– Relevance
– Content informative? Relevant? Insightful?
Creativity
– Creative Use of text, images, multimedia & interactivity?
– Creative Approach to answering the question: "Why be a
Librarian in the 21 st Century?"
SCLIS @ Rutgers Multimedia Production Online Prof. Anselm Spoerri

Comfort
Course Scope?
Play it Safe
• HTML Basic Coding
• Basic Text & Images Web Pages
• Images & Narration
• More Theory
Play for More
• Meaningful Term Project
• Early Exposure to Dreamweaver, Fireworks, Flash
• Progressive Increase in Skill & Comfort Level
• Create complex animations
• No Pain, No Gain
SCLIS @ Rutgers Multimedia Production Online
Sophistication
Prof. Anselm Spoerri

Comfort
Course Challenge
Wait!
Reward is Close.
ANXIETY
Frustration
SCLIS @ Rutgers Multimedia Production Online
Sophistication
Prof. Anselm Spoerri

Comfort
Course Reward
Beginning of Sense of
What is POSSIBLE
Interactive
Multimedia
Website that
Communicates
SCLIS @ Rutgers Multimedia Production Online
Sophistication
Prof. Anselm Spoerri

Highlights from Previous Classes
These are some of the sites created by students in previous classes.
Explore each of these sites and
pick ONE site you like best and discuss in the eCompanion threaded discussion why you have picked it and answer these specific questions:
• Easy to find your way?
• Pages easy to understand?
• Text Designed for scanning?
• Content presented in a concise form?
• Creative Approach?
If they can do it, you can do it!
Black, Holly
Brothers, Lauren
Gasior, Rachel
Leonard, Laura
Luderitz, Marygrace
Lyu, Mi-Sun
Latimer, Nancy
Pejsa, Stanislav
Ullmann, Mary
Weiner, Sally
SCLIS @ Rutgers Multimedia Production Online Prof. Anselm Spoerri

Highlights from Online Classes
These are some of the sites created by students in the online class.
Again, Explore each of these sites and pick ONE site you like best and discuss in the eCompanion threaded discussion why you have picked it and answer these specific questions:
• Easy to find your way?
• Pages easy to understand?
• Text Designed for scanning?
• Content presented in a concise form?
• Creative Approach?
If they can do it, you can do it!
Adams, Molly
Alito, Tamara
Arnett, Barbara
Cozin, Stacy
Gerber, Jean
Green, Peter
Janosik, Sandra
Johnson, Rosemary
Lazzari, Susan
Martino, Kimberly
Patterson, SaraZoe
Pearson, Melissa
Prudente, Stephanie
Staley, Kelli
Tu, Bobbi
SCLIS @ Rutgers Multimedia Production Online Prof. Anselm Spoerri

Your Guide
Anselm Spoerri
– Computer Vision
– Filmmaker – IMAGO
– Click on the center image to play video
– Information Visualization – InfoCrystal  searchCrystal
– Media Sharing – Souvenir
– In Action Examples: click twice on digital ink or play button
– Rutgers Website
SCLIS @ Rutgers Multimedia Production Online Prof. Anselm Spoerri

Gameplan
Requirement
– Use Adobe Creative Suite 3: Standard Web Edition http://www.adobe.com/products/creativesuite/web/standard/
– Should be also available via CITRIX @ Rutgers
– Make use of free 30 day trial version
– Macromedia Studio 8 is also okay
– Good Investment: Dreamweaver, Fireworks, Flash, …
– Need to have access on your computer by Week 3 the latest
 No Textbooks
Grading
– Five Exercises
(50%) and
Term Project
(50%)
– Resubmit Exercise addressing Feedback to
Improve Score
Course Website http://scils.rutgers.edu/~aspoerri/Teaching/MPOnline/Home.htm
– Lecture Slides, Handouts, Video Capture (all also accessible via eCompanion)
Lecture Slides
– Audio and Video Capture Available for ALL Lectures
– Slides Handout available for ALL lectures
– Open in Powerpoint
– File > Print …
– “Print what” = “Handout” and Select “2 slides” per page
SCLIS @ Rutgers Multimedia Production Online Prof. Anselm Spoerri

Guiding Principles
Simple
– “Don't make me think!” – “Don’t force the user to think”
Less is More
– Cut text is half
Easy Navigation
– Where am I?
– How do I get to …?
Tell a Story
Be Creative
SCLIS @ Rutgers Multimedia Production Online Prof. Anselm Spoerri

Summary
"Why be a Librarian in the 21 st Century?"
– Communicate Your Vision
– Share Your Passions
– Create Cool Website
Learn New Skills & Vocabulary
Learn MECHANICS
– To use Dreamweaver, Fireworks and Flash
Create MEANING
SCLIS @ Rutgers Multimedia Production Online Prof. Anselm Spoerri