Competition and Co-operation as seen
from Geographic Information Services
at Statistics Finland
The 3rd Nordic Marketing Conference
Helsinki 14.6.2005
WS 4:
Competition and Co-operation on the Market of
Statistical Services
Ulla-Maarit Saarinen, Statistics Finland
Competition and Co-operation on the Market of
Geographic Information Data and Services as seen
from Statistics Finland



the size of markets in Finland - and abroad?
the number of competitors
the nature of “a small society”
a challenge: the same companies and organisations are at
the same time both competitors and co-operators
 mutual dependencies (e.g. data)

14.6.2005
A2
Co-operation
… and competition?

Statistics Finland and Population Register Centre
 a co-operation group on GIS services -> aim at a cooperation on the GIS customer service
 co-operation on data quality

Statistics Finland and Finland Post Corp.
 discussions on developing co-operation between
three partners’ group (SF, Post and a GIS and
mapping company)
14.6.2005
A3

Statistics Finland and GIS software companies and
mapping agencies
 co-operation on data producing
 co-operation on quality development
 co-operation on reselling

Statistics Finland and other information service producers
(public and private sectors)
14.6.2005
A4
A couple of examples (simplified)

An example of a co-operation model plan
Competititon ?
Customer
Data and services
Data and services
Customer orders: Customer orders:
data inquiries
data inquiries
Service to customer orders
Customer orders
Not necessarily, if
- each one’s strengths and
weaknesses are acknowleged
- distribution of work is right
- data and services have
differences
- benefits for each one
Co-operative
GIS expertise organisation
SF
data
14.6.2005
A5
An example of co-operation in producing GIS data
Customers
Customers
Data
SF
Co-operative
organisation/
company
14.6.2005
A6
An example of roles

A customer as a a customer, a developper and a
competitor?
A
Customer
Data
Selling of the data
Selling of the data
SF
Data
Modified
data
Selling of the data
Other
customers
14.6.2005
A7