Future Products, Kona Gold Coffees
Although we plan to add a formal research and development specialist to our
company in five years, we will conduct ongoing R&D during our first four years by
monitoring our trade publications and other literature, especially those distributed
by the SCAA and its body of members. We will monitor other market trends by
staying abreast of the competition’s products and attending every annual trade
show in Seattle.
It is part of our ongoing research and development to attend the annual Kona
Coffee forum’s Blue Ribbon trade show and enter a new coffee or new blend in
the Blue Ribbon contest every year. Any entry that wins will be added to our
product mix and immediately promoted as the winning Blue Ribbon coffee for
that year. This year, we will submit Signature Gold.
We plan to add three new presentation products, similar to our current products,
every two years, or sooner if one of our existing products do not sell as well as
the others.