“Don’t worry. Every little thing gunna be all right. Don’t worry.” Bob Marley PCF4, Ocho Rios, Nov 1 2006, Copyright Workshop. Anne Forster Why does CR matter in ODL? • • • • • • Open as to who, where, how and what (ideas) Core values: access, equity, equivalence, excellence ODL based on systems: division of labour, individualisation, scaleability, distribution and cost effectiveness Personalising mass produced material Value is perceived through the quality of the total learning experience not the materials Learning support matters more than content but only if content is free. Model adapted from Standing Stones 2000 Disintermediation Product Identification Initiation Teaching & Learning Process Design Curriculum Development Interaction Activities Assessment Production Business & Support Processes Customer/ Sales Marketing & Research Information & Advice Recruitment Faculty Planning Management Strategy IT Systems Lifelong learning Process Graduation/ CRM Professional Development Community Building Alumni Delivery Organisational Infrastructure Quality Systems Course & Resources Development Process Support/ Admin Financial Management New Business Management Who needs to know? • • • • Those who design, develop, produce learning products, materials Those who have responsibility, legally and morally and financially Learners and instructors Authors, creators of original work ICTs increase ease of use, reuse and misuse. Management systems needed: 1. Source and evaluate 2. Track, pay for and receive 3. Maintain asset life cycle Some Australian Initiatives DEST DRM in the HE sector project The Learning Federation (DRM) COLIS (license templates) AEShareNet Digibank Quality Competition Cost efficiencies through sharing International reputation New markets for IP Transnational learning environments Indigenous issues: Adaptation and community moral rights Digibank, Southbank Institute •Metadata schema extensible to •Rights management metadata •Requires resource to be defined •Implements The Learning Edge (LCMS) • Automates, uses systems to identify, manage and track • Gives the organisation control over IP and digital rights licenses and contracts Who owns courses? And what is content anyway? A case in point… Embedding study skills in course design “Get up. Stand up. Stand up for your rights. Don’t give up the fight”. Bob Marley Thank you, aforster@forgib.com