23/06/14 Hayden Collins 13p1 Definition of Auteur Theory and Genre Theory Definition of Auteur Theory: In film criticism, auteur theory holds that a director's film reflects the director's personal creative vision, as if they were the primary "auteur" (the French word for "author"). In spite of and sometimes even because of the production of the film as part of an industrial process, the auteur's creative voice is distinct enough to shine through studio interference and the collective process. In law, the film is treated as a work of art, and the auteur, as the creator of the film, is the original copyright holder. Under European Union law, the film director is considered the author or one of the authors of a film, largely as a result of the influence of auteur theory. Auteur theory has influenced film criticism since 1954, when film director and critic François Truffaut advocated it. This method of film analysis was originally associated with the French New Wave and the film critics who wrote for the French film review periodical Cahiers du Cinéma. Auteur theory was developed a few years later in the United States through the writings of The Village Voice critic Andrew Sarris. What does it mean and do The auteur theory was used by the directors of the nouvelle vague (New Wave) movement of French cinema in the 1960s (many of whom were also critics at the Cahiers du Cinéma) as justification for their intensely personal and idiosyncratic films. One of the ironies of the Auteur theory is that, at the very moment Truffaut was writing, the break-up of the Hollywood studio system during the 1950s was ushering in a period of uncertainty and conservatism in American cinema, with the result that fewer of the sort of films Truffaut admired were actually being made. 23/06/14 Hayden Collins 13p1 The "auteur" approach was adopted in English-language film criticism in the 1960s. In the UK, Movie adopted Auteurism, while in the U.S., Andrew Sarris introduced it in the essay, "Notes on the Auteur Theory in 1962". This essay is where the term, "Auteur theory", originated. To be classified as an "auteur", according to Sarris, a director must accomplish technical competence in his technique, personal style in terms of how the movie looks and feels, and interior meaning. Genre Theory Definition: Genre theory is used in the study of films in order to facilitate the categorization of films. Genre are dependent on various factors such as story line, whom the director is, what are the audience expectations et cetera. In using genre theory we create a short cut in how we are to describe films. Genre theory through it's use is a method of shortening academic works. In order to understand Genre we may look at several examples. When we speak of the western we know that within this collection of films we may expect to find gun fights, horses and Indians, the solitary cowboy and to some degree the actors and directors of such films. Another example would be when looking at the horror film where we know everyone will die except one. The audience whom go to those films expect to see zombie, were wolves, werewolves and more. They also expect certain content and a certain style of filmmaking. 23/06/14 Hayden Collins 13p1 Audience When marketing and studying cinema it is important to know whom the intended audience are. For example when studying the classics such as Gilda we must take into account at what time the film was made and for which audience. We know that it was created after the Second World War and that the role of the woman was changing and this was an important element to the audience of the time because it was re-defining the fabric of the society. The time period An important part of Genre theory knows at which period a film was made. This is particularly important when considering what technology was being used. With today's high speed films (shorter exposure times) films may be shot with very different lighting from those of twenty years ago. The rhythm and pacing of the film may have been altered with editing. Core values, which would seem unimportant to us when watching certain films, may be of prime importance to the people whom are contemporary to the films. Marketing Genre theory is a very good way of marketing a film both for the producers, secondly for the audience. It has become a logo of sorts marking which films certain people may want to see. In particular we may notice this with the teen movie genre. It is a genre, which is divided into many sub genres such as spoof etc. Problems with Genre theory If all films were exactly the same then genre theory would be easy to study and defining which type of film it is would be easy. Unfortunately though it is far more complicated than this. As we look and analyze various films we find that although they have similarities in other aspects they are very different. It 23/06/14 Hayden Collins 13p1 creates the need for genre theory to continually re-define itself according to the technology, the audience, the political message among many other variables.