I.
EXECUTIVE SUMMARY
The Total Element Glove Company strives to produce a glove that is durable to
the consumer at a lower price and easier to maintain over time. We take pride in our
innovativeness whether it comes to our design as a product, the ideas that our staff
produces, and finally, a company looking to impact the goalkeeper glove market.
Although the company is brand new, we look to change how goalkeeper gloves are
produced, priced, and distributed to the consumer in the New England Area.
II.
INTRODUCTION AND BACKGROUND
Goalkeepers have one simple mission, to keep the ball out of the net. Sometimes
that is a very difficult task going from a turf field to a grass field or to a game where it is
raining or even an indoor game where the surface is the worst for gloves. The solution to
an array of environments is a set of gloves that can adapt to its surroundings. This
product is called The Total Element Glove. Our mission is to enhance the performance of
the goalkeeper position by creating a set of gloves that can adapt to the inverse weather
conditions. The palm is removable so the user can put on all sorts of palms on the glove.
Whether the user likes a soft palm, a hard palm, a water resistant palm, thumb protection,
no thumb protection, Fingersaves or no Fingersaves, texture of the glove, or style of the
glove its all up to the user. Underneath the latex of the glove is all Velcro so all one has
to do is secure the latex on. The Total Element Glove gives any goalkeeper the freedom
to choose whatever preference they would desire and prevents the player to purchase
three to four different gloves, which can run very expensive. The Total Element Glove is
the solution to the adverse conditions that are out there in the game today.
III.
PRODUCTS AND SERVICES
The Total Element Glove is a goalkeeper glove that is designed so that when used
properly, it will enhance the catching ability of the goalkeeper. Whether it is dry, wet,
hard ground, soft ground, turf, or grass, the goalkeeper will have the best chance of
catching that ball without bobbling it. The headline product that will be the face of our
company will be the actual glove. This goalkeeper glove will have a gun-cut to the glove,
Fingersave like technology along the fingers of the glove, and a synthetic blend of latex
that is the most durable latex made yet. Some extensions of the glove will include the
replaceable latexes that perform under certain types of weather, glove wash to properly
wash goalkeeper gloves, and a line of apparel that will supplement our product. What is
different from other goalkeeper companies is that they do not supply a glove that is
similar to the Total Element Glove. Nothing in the market is like this. Also, the
goalkeeper glove industry doesn’t have an apparel line as well. Nike, Adidas, and Puma
have apparel lines but it was marketed to a broader audience of people. Here are some
features that the Total Element Glove will give to our consumers:

A removable latex palm to apply different types of latex

When purchased online, a glove that can be customized to the consumer’s preferences
(i.e. design, thumb wraps, Fingersaves, stitching, type of cut).

A glove that will save our consumers money in the long run

A product that will be in competition with other top of the line gloves when it comes
to quality, performance, and customer service.

Giving the consumer more flexibility of what they want in a glove at a cheaper price
rather than purchasing many different types of gloves.
IV.
SITUATION ANALYSIS
Economic Climate
The target market that the Total Element Glove will exploit is high school and
college males ranging from the ages of 17-24 who participate in varsity and college level
competition that live in the New England area. A proven track record has been found that
high school and college student know how to spend. In 1999, teenagers spent $141 billion
worth of goods and services (Lord, 1999)and spending has jumped to $189.7 in 2006
(Tsai, 2008). Our target market we are trying to reach falls in the Generation Y category.
Generation Y is people who were born between the years of 1977 and 1994 (Lord,
1999). Much of the spending that the Generation Y is spending is technology,
recreational items and services, and food (Tsai, 2008). This generation works very well
with technology when it comes to texting, social networks, the Internet, and blogging
(Tsai, 2008). These mediums are the most effective way to reach this particular
generation. With today’s market however, our consumers have become more unstable
and unpredictable then ever before. Consumers in all sections of the economy are looking
for ways to cut back on expenses.
Legal Environment
There are not many legal issues when it comes to marketing a goalkeeper glove to
the general public. One problem we may encounter is to try and get our product endorsed
but that company already took a particular endorser. Regular taxes and tariffs would
apply to our product when sold in the United States and oversea markets. One patent that
is throughout the goalkeeper industry is the latex patent (“Goalkeeper’s glove with,”
2000). Another patent that we will have to deal with accordingly is the Adidas
Fingersave technology. This technology is featured in many goalkeeper gloves and will
be featured in our gloves as a prototype of the patent. Otherwise there are no present legal
issues with our product and marketing it.
Demographics
The population in New England in the year 2000 was 13,206,943 ("Census 2000
population," 2000). Out of the six states in New England, New Hampshire has the
strongest increase in population with 11.4% between 1990 and 2000("Census 2000
population," 2000). What has also changed significantly in the region is the racial
diversity.
Racial diversity increased in New England due to a gain of 407,000 in its minority
population, primarily of Asian or Hispanic decent (Johnson, 2009). The white
population declined by 60,000. 31.2 percent of the area’s population resides in the Boston
metropolitan area. 56.2 percent live in the other metropolitan areas of New England
located in areas like Hartford and New Haven, Connecticut, Providence, Rhode Island,
Springfield and Worcester, Massachusetts, Manchester, New Hampshire, Portland,
Maine, and Burlington, Vermont(Johnson, 2009). The remaining 12.6 percent reside in
the nonmetropolitan, or rural, areas of New England. Although the region continues to
grow, Massachusetts is losing people to other states in New England, especially New
Hampshire (Johnson, 2009). The region remains economically diverse and is starting to
gain national recognition for its emerging recreational services (Johnson, 2009).
Demand Trends
Some of the major concerns in this market are paying tuition for higher education beyond
high school, the job market and the economy, and are very self-conscious about their
identity. Both males and females tend to be very brand loyal and worry about their selfimage. Because of this self-conscious and paying college tuition many of these people
hold down part-time jobs, which allows for us marketers to attack their discretionary
income (Tsai, 2008)
. Many of their products they purchase promote their own satisfaction even though they
remain very close to their parents, which also allows the market to tap into their
discretionary income. By the year 2010, the prediction is there will be more than 100
million people in the United States which will further eclipse the spending amount that
was set in 2006 which makes this market very marketable considering their spending
habits and how advertisements are distributed (Tsai, 2008)
. When it comes to goalkeepers, they also tend to be very brand loyal, once they find a
glove they like, they tend to stay with that same glove or that same company. In order to
sustain growth in this market, we must sway the opinion of our users and give full
customer satisfaction to our customers. If the customer is not satisfied, then they will go
on to another product. As to the growth of the sport. Soccer is one of the faster growing
sports in the United States today. Many events has transpired in the United States has
helped the growth of the sport in a myriad of ways. David Beckham’s move to the Los
Angeles Galaxy, the recent flurry of stars coming into Major League Soccer, the
women’s World Cup victory in 1999, and the recent surge of success from the men’s
team in the FIFA Confederation’s Cup has brought much interest to the United States
when it comes to market the sport (Wilner, 2008). In response to this gain of popularity,
FIFA has purchased the television rights of the next two World Cups in 2010 and 2014
(Wilner, 2008).
Why will the Total Element Glove succeed? With today’s unstable economy and
people cutting back on expenses, most consumers are looking at alternatives for items at
a cheaper value. One of the problems with goalkeepers is that it is an expensive position
to play in any sport. Not only do they have to supply their own cleats, shin guards, and
game day clothing. Goalkeepers also have to purchase multiple goalkeeper jerseys and
multiple gloves. Every smart keeper has at least two to three gloves. One to practice with,
one for game days, and one just in case if the game day pair gets wet. On average, gloves
cost approximately $70-$80 but game day gloves generally run higher and practice
gloves usually runs lower. Competitive goalkeepers will spend over $200 just alone on
gloves, then another $200 for cleats, socks, shin guards, uniforms, and etc.
Product Life Cycle
The product life cycle of a goalkeeper glove will be much like any other glove. The
initial introduction of the product will grab attention and buyers if the product is deemed
worthy. It will grow when it comes to attention and sales until a competitor that rivals
that product makes something else that will perform. The product will mature, less
attention will be on the product and sales will drop. The product will go on clearance and
be replaced with a new and improved product that will revert back to the beginning of the
product cycle. Goalkeeper glove industries must remain innovative. Players are
constantly looking for something that will give them the best opportunity to win and if
one product is better than the other, then that player will purchase the better product.
Technological Trends
Goalkeeper gloves have not really changed in the past five years. Each company
has tried different types of latex blends with other materials but nothing has
revolutionized the industry since Adidas’ “Fingersaves” and now the gloves have finger
spines to them for additional support (“Goalkeeper’s glove with,” 2000). Also some
companies have developed additional cushioning on the knuckles for a harder punch for
goalkeepers. Other companies have developed different cuts of gloves for certain hand
types. Some new technology that companies are looking into is to keep hands warm
during colder games. Looking into the future of goalkeeper gloves, new blends of latex
will come out which will impact the catching ability of goalkeepers and maybe a latex
blend that will be resistant to machine wash but otherwise I do not see something
significantly changing in the next five years.
Competitors
Nike - Nike Total 90 Confidence Goalkeeper Glove
Closure: Half-wrap wrist belt
Extended Palm: yes
Glove Type: Sun, Wet, Hard
Gussets: yes
Palm Durability: 5/5
Palm Grip: 5/5
Palm Material: 6 mm contact foam
Thumb Wrap: yes
Strengths: internationally recognized, well respected glove, durable, endorsed
Weaknesses: expensive, rarely found in athletic stores
Threats: Uhlsport, Sells, and Reusch making comparable gloves at cheaper prices
Current Market Share: 25%
Current Actions in the Market: endorsed by Edwin Van de Sar (Manchester United)
Response: to market a cheaper glove, just as durable, last longer, endorse it with another
comparable superstar.
Uhlsport - Cerberus Bionik
Closure: Wrap-around bandage
Cut: Gun Cut/Rolled Fingers
Extended Palm: yes
Finger Protection: Locking Finger Spines
Gussets: yes
Palm Durability: 5/5
Palm Grip: 5/5
Palm Material: 6 mm Absolutgrip
Thumb Wrap: yes
Strengths: German made, well respected glove, durable, high customer satisfaction
Weaknesses: expensive, rarely found in athletic stores, imported
Threats: Nike, Sells, and Reusch making comparable gloves at cheaper prices
Current Market Share: 20%
Response: Bionik Technology
Reusch - Raptor Pro Duo Ortho Tec Goalkeeper Glove
Made In: Imported
Backhand Material: ESS support system
Closure: Bandage wrist
Extended Palm: yes
Finger Protection: Locking Finger and Thumb Spines
Glove Type: Sun, Wet, Hard, Indoor
Gussets: yes
Palm Durability: 5/5
Palm Grip: 5/5
Strengths: Well respected glove, durable, high customer satisfaction
Weaknesses: Expensive, rarely found in athletic stores
Threats: Nike, Sells, and Uhlsport making comparable gloves at cheaper prices
Palm Material: Duo Mega Grip foam
Thumb Wrap: yes
Current Market Share: 16%
Current Actions in the Market: Bionik Technology
What makes their products “better” then the Total Element Glove is the reputation
that they have already established. Goalkeepers tend to be very brand loyal. Once they
find a glove that they like, the consumer tends to focus on that one company. What is also
better about their product is the reviews of their product. No goalkeeper is going to go in
blind on a product that has not been reviewed yet. Our final weakness to the Total
Element Glove is that a lot of these gloves are designed to be for all elements. What they
do lack however is the fact that their latex is not replaceable.
SWOT Analysis
Strengths: The Total Element Glove is a revolutionary idea. It saves the consumer wear
and tear on one piece of latex and can distribute the use to other blends of latex. It is also
cheaper to the consumer on the long-term basis because of the ability of the latex to be
replaced on the original product. Our product is going to cost approximately the same to
produce just like other gloves and because of the economic conditions we are in today, a
lower price will appeal to the customer more.
Weaknesses: The Total Element Glove is a brand new brand in a brand loyal market. This
company does not have a reputation that people can refer to. Endorsements of our
product are non-existent, and goalkeepers are going to be hesitant to take a chance on our
product.
Opportunities: With a weakened economy, a lower price of our product will be appealing
to consumers. Our product is something that can change the industry, especially in the
New England area. Finally, this can allow the Total Element Glove to get involved in
New England soccer by showing up to tournaments, New England Revolution games,
and other soccer related events like goalkeeper camps.
Threats: Other companies will come out with prototype like ideas once the release of our
product comes out if it gains their attention. Another threat may be there is no room for
such a company like ours that can penetrate this company. Finally, the industry is very
innovative and we can be easily jumped if we do not continue to be innovative.
V.
ANALYSIS OF TARGET MARKETS
Macroeconomics and Microeconomics
The Total Element Glove will be distributed by the means of retailers such as
Olympia Sports, Modell’s, Dick’s Sporting Goods, small sport suppliers that specialize in
soccer products, and online retailers like Eurosport and World Soccer Shop These
retailers will in mainly responsible for selling our product against the competition of
other goalkeeper gloves. The Total Element’s aim for this widespread distribution is
because the company name is unknown and by getting it through multiple means of
distribution will aid us in credibility.
Micro economically speaking we are going to primarily dealing with conservative
buyers. Our target is going to analyze what our product is going to offer and how long it
is going to last. What will also cause our consumers to be conservative is that we are a
new company and a brand new idea in the market. The mentality of our consumer does
involve research on our product but it is at a limited basis. This mindset will go against us
if we do not get our name familiar in the market.
Segmentation
Market segmentation of the Total Element Glove will go as follows. The first
segmentation will be the age of our user. The age we are trying to target is between the
ages of 17-24 years of the male type. The next segmentation we will use is the
geographical area. The Total Element Glove would like to use the bottom up approach by
developing a customer profile in New England first then expanding to other regions of
the United States and eventually throughout the globe. The final segmentation we will
use is to breakdown the product usage. We want our customer to know they will be using
this product frequently. We want the serious goalkeeper who practices and trains almost
everyday and playing multiple games a week.
The reason why we selected male goalkeepers between the ages of 17-24 is
because they are heavily involved in a sport either in high school or college. They
practice almost everyday and have at the most three games a week. Those particular
goalkeepers are going to need a durable glove so we chose them. The geographical
profile of New England was selected because of the region’s inverse weather conditions.
This will prove the product is really efficient in inverse climates. Finally, we are seeking
customers who do their research on what they buy and looking to save money, this
product is among the other top of the line gloves while saving the customer money in the
long run buy only replacing the latex instead of the whole glove.
Market Size
In the New England region, there is a wide array of teams that vary in levels of
skill and quality. An estimate of our target market would involve 15,000 goalkeepers who
play competitively in the region of New England. Although a mostly Caucasian market,
the New England population is starting to diversify. Also the level of play in New
England is starting to increase with more Super-Y teams getting involved in the New
England region. The growth looks promising due to the continue growth in soccer as well
as the emergence of Tim Howard as an elite goalkeeper which should appeal to viewers
who want to idolize him. This growth however will be slow and will take some time to
develop.
Market Research
In order to understand our market more, we had the opportunity to interview some
goalkeepers that shared their opinion on their own experience with goalkeeper
equipment. Here are some of the questions that we asked them:
What goalkeeper glove companies do you seek when making a purchase that you would
use for games?
How do you go about drying your gloves?
How many pairs of gloves do you go through a season?
What is the most you’re willing to spend on a goalkeeper glove for game day?
What features does a goalkeeper appreciate on a glove?
Would you think a hand molding that is applied to your glove so it fits the user perfectly
would enhance performance?
Would goalkeepers like you appreciate customized stitching and graphics to personalize
your glove?
Where do you play soccer?
Do you play at the varsity/collegiate level?
Approximately how many games do you play in a season?
Focus Group Summary
SUBJECTS:
George Kaltsas
Brian Goleman
Katherine Denham
My focus group aided me to understand that people do care about the price and
durability of the glove and comes in great concern when it comes to making a purchase.
They also are afraid to lose some quality when it comes to a cheaper glove though. One
goalkeeper I spoke too played varsity soccer for his high school and is currently in
college. He was very aware of the prices of gloves and often complained how he would
go through a pair of gloves very quickly. He bought his own equipment so the price of
something was a big factor in his shopping experience. He did dry his gloves in the dryer,
which breaks down the latex padding much quicker then other methods. Another
goalkeeper I spoke with was playing at the collegiate level. He was obsessed with
Uhlsport gloves. He hasn’t purchased a different brand of gloves since his first year of
varsity soccer. Price wasn’t much of a factor when it comes to purchasing his gloves and
he dried his gloves with a hair dryer if needed. He would personally love a glove that
would breathe easier. He often complains his hands get really hot during some games. He
definitely appreciated the thumb wrap and the plastic fingersaves in his glove. The last
person I questioned was a former keeper. He appreciated the idea that I proposed. She
definitely took a liking to the customization of the gloves because her cleats have a
custom stitching as well. She was also convinced that a molding of your hand and having
the glove customized was a good idea and that it would improve performance. All the
keepers did come to the conclusion that the latex in the gloves wears down too fast.
Overall, I received some good feedback about my product. They definitely liked
how it will be cheaper to maintain then purchasing new gloves season after season. They
also liked how it can adapt to different elements by putting on a different type of latex.
They did suggest however if there would be an easier way to dry gloves without ruining
the latex. At some point, I would like to develop latex that could withstand machine dry
elements.
Product Benefit
The main product benefit that will segment our consumers is the replaceable
latex. This will most definitely attract the cost-wary consumer. Another benefit that will
segment the market will be a goalkeeper that jams his fingers a lot. The locking finger
spines will help protect goalkeepers who are prone to jammed fingers. Finally, the last
benefit that will segment the market is the performance of the glove. This will attract
more serious players who are committed to the game and play in a constant basis.
The customer is eventually going to need to purchase new goalkeeper gloves once
they are worn down. The customer is going to do some research on what certain products
gives the consumer. The consumer will compare and contrast those particular products to
see which benefits suit him/her best. Once the customer purchases a product he/she will
put the product into action and break it in to get a feel for it. After getting a feel for the
product, the customer will exert his/her feelings about the product to fellow goalkeepers,
coaches, and other people. If the goalkeeper likes the product, praise will be spread about
it and more people will purchase it, if the goalkeeper didn’t like it, then bad publicity will
be spread and therefore sales will go down.
VI.
SPORT MARKETING OBJECTIVES
To spread the name of The Total Element Glove

To make an appearance at a tournament in each state of New England in five years.

To be involved with at least five soccer camps in the New England area in one year

To be involved in the Region I Championships for the Super-Y League in the next
three years.
Establishing a consumer base

To have a goalkeeper camp sponsored by The Total Element Glove in five years.

Have a market share of at least 10% by the 2nd year of operation.

To have sponsorship in New England Revolution games by the end of the second year
of operation.
Expand our target

Have 12-16 years of age goalkeepers targeted by five years.

Implement a apparel line in four years.
Innovation and Growth

Develop a latex that can withstand machine wash in the next ten years.

Expand our target to the northeastern United States and the Northwestern United
States in the next ten years.

Have a market share of 15% by ten years of operation.
VII.
Sport Marketing Strategies and Tactics
Market Penetration
The Total Element Glove is a for-profit organization and must devote part of its
budget and earnings to remain innovative in this competitive goalkeeper glove industry.
The company must establish a core group of consumers that can be considered reliable in
order for this business to survive and have success. A strong and reliable product will go
a long way for this company to start up. The plan is to have the consumer purchase our
product for its performance in inverse conditions and the cheap cost to maintain the glove
at an optimal performance. The Total Element Glove will be the only glove the user
would use, and the palms will be interchangeable. Latex is an inexpensive substance to
produce and is much cheaper to replace then latex, polyester, and polyurethane. Although
people consider that soccer is a cheap sport to play economically versus other sports,
many of the people who play are economically diverse. To appeal to the lower income
goalkeepers, this is a great product that doesn’t sacrifice performance at a higher price
initially, but much cheaper in the long run.
Market Expansion
What the Total Element Glove would like to accomplish is to expand our market
share beyond the goalkeeper market. We want to make other gloves for other sports
that can withstand all the elements that the weather can throw at us. Some sports
that the Total Element Glove would like to tap are wide receiver football gloves,
batting gloves for baseball, and golfing gloves.
Product Development
With our product being goalkeeper gloves we would like to make a line of
apparel that would compliment our goalkeeper gloves. What can also be done is to
make soccer cleats that would be specifically engineered for goalkeepers. Some
other potential ideas would include padded undershorts, shin guards, and
undershirts.
Diversification
With the involvement that we do with latex, what the total element glove would
like to do is to eventually develop a more durable latex that can withstand machine
wash and drying that a consumer would normally do with other clothes. If the Total
Element Glove were to accomplish that, we would have the whole goalkeeper glove
industry coming to us, as well as the health industry expressing much interest to
this idea.
Brand Management
What we want out of the Total Element Glove brand is a sign of innovation. The
people that we aim to hire are people who are on the cutting edge, thinking outside of the
box, and breaking the boundaries that the industry has set up. The Total Element Glove
wants our consumers to have an effective product for the consumer that does not wear
down as easily and have that product maintain itself for a longer period of time than the
rest of the industry has on their product. Our relationship with our consumers is vital to
us because we value their opinion just as much as our product. They are the heart and
soul of this industry. A game of soccer is the foundation of what our product delivers, it
delivers much more then just a product, and us as the Total Element Glove want to be
part of it. This company wants to be known in multiple means of media like at soccer
camps, tournaments, and professional level games as a company that cares for our
consumers.
Relationship Marketing
The people at The Total Element Glove embrace the idea of relationship
marketing. Building a relationship with our customers is among the upmost important
tasks this company takes seriously. Our company values the opinion of what the
consumer thinks of our product and if it measures to expectations. The Total Element
Glove value our customers opinions and can contact the company at anytime to express
their opinion about our product. By knowing your opinion, it better helps us how to serve
our consumers better and what can be done to improve our product and service. Our
ultimate goal is to establish a strong and loyal consumer base where together, we can
build a strong product for the game of soccer, and make it affordable and attainable for
our consumers.
Tribal Marketing
Much like snowboarders, goalkeepers like to identify themselves as an
independent position in soccer. We would like to incorporate an idea similar to what
Puma has done with the Puma “Goalkeeper’s Union”. If we were to establish such a
relationship with our consumers, it would give them a sense of belonging and passion
with our product. In order to establish a core audience, on our company website, there
will be a specific group of members where people can sign up and get tips on how they
can improve their game as a goalkeeper. There will also be other forums where people
can interact with each other on how the product can improve, talk about soccer, and other
popular soccer ideas. The goal of tribal marketing is to establish our consumers as not
people who purchase our product, but as goalkeepers who are willing to succeed in their
position and to strive the best to their ability.
Marketing Mix
Product
The product of our company is the Total Element Glove. The goalkeeper gloves is
the headline of our company. What is also part of the product is the customer service of
our product. We want to assure that our product is an efficient and valuable product to
our consumers. Our product will focus in the customization to our consumers. We want
to develop a product that will suit our consumers in such a fashion that they feellike they
have our attention and not just a number in a crowd. Ultimately, we want our product to
exceed customer expectations.
Price
What the Total Element Glove strives to do is to lower the market price of
goalkeeper gloves. We believe that a lower price will appeal to the consumer, especially
during the economic recession that we are in. The Total Element Glove will be priced at
$75.99 with the replacement latexes at $9.99 for each particular type of latex the
goalkeeper prefers. This price will appeal to the goalkeepers due to the fact they have the
largest costs when it comes to equipment in soccer which is an additional $100-$150 on
top of the average of regular field players. The price of our product is elastic due to the
fact that it is not a necessity but people are going to look at price as a significant factor.
Place
The Total Element Glove will mainly operate in the New England region. Much
of the focus will be on upper level club teams and successful high school teams in the
New England region. The headquarters, distribution, and production will be in
Massachusetts due to its population versus the rest of New England. The product will be
sold however through retail stores such as Sports Authority, Dick’s Sporting Goods,
Modell’s and other small sport shops as well as through the company website. Although
we want to be unique, some people are not going to have that ability so we would like to
supply to the mass people while supplying people who want a unique product as well.
Promotion
When promoting our product, we want our consumers to be aware, interested,
desire in our product, and initiating action. We will create awareness by being at events
such as tournaments, games, camps, and professional games. At these events, we will
hold product demonstrations as well as skills challenge that are exclusive to goalkeepers.
Interest needs to start by having interaction with the product. After the establishment of
interest has been set, we want our consumer to desire our product and to interact with us
in order to become a better company for our consumers. Finally, by having all of this
knowledge together, the Total Element Glove can be innovative in their product and give
the consumer the best possible product available.
Public Relations
The Total Element Glove will promote themselves in the upmost manner as a
responsible company internally and externally. The company takes pride in the fact that
we get involved in the community when it comes to events such as professional games,
tournaments, and camps. We take customer service very seriously and want as many
satisfied customers as possible when it comes to the best of our abilities. Overall,the
Total Element Glove company will strive to promote moral and ethical behavior, sound
business practices, and finally, distribute a product that is fair to the company and the
consumer.
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(2000, January 12). Census 2000 population results for new england.
http://www.dlt.state.ri.us/lmi/census/pop/neweng.htm
(2000, December 19). Goalkeeper’s glove with latex layer.
<http://www.patentstorm.us/patents/6161221/description.html >.
Wilner, B. (2006, December 15). Fifa deal delivers kick for u.s. soccer. Sportbusiness
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